User Story: Members pay a fee to join the MIKE2.0 community based on benefits they will be receive

Goals

• To provide additional revenue streams to support the MIKE2.0 initiative
  
• To encourage more active membership and participation from sponsoring members
  

Required Capabilities

Clear benefit to subscribing members:

• Placement on the online site through an advertising component (corporate) and as featured individuals
  
• Membership positions in leadership decisions
  
• Access to value-added content
  that will be defined as part of the approach
  
• Assistance with MIKE2.0 concepts, technology (omCollab) and its application
  
• An online capability to encourage viral marketing rewards
  
• The ability to fund a rewards component for the best contributors
  

The membership approach is defined in further in detail in the article describing the  MIKE2.0 Governance Association